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Research papers

The use of a consumer field force for interviewing in mass industrial markets

The 3 vital areas in the use of a consumer field force for interviewing in mass industrial markets are, firstly: - selection of the right interviewer.Under this heading careful attention should be paid to: - previous productivity; - quality of work;...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Narraway
January 1, 1973
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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets